SEO – Search engine optimization
You might have heard the term a thousand times that SEO is an important digital marketing tool. Because SEO makes your website or blog visible and generates more traffic. Beyond that, SEO is a valuable tool to improve brand awareness, build a long-lasting relationship with potential customers. These are a few reasons why every business needs SEO to get their brand at the top level.
Tired of finding the exact SEO checklist? Yes!!! The article is just for you. For sure you’ll feel happy with this post. Because our expert has researched and presented a checklist for you. Every process in the checklist is direct and straightforward. Give a look and generate better traffic and conversions to your website or blog within no time.
The comprehensive SEO checklist for 2021 is here. Let’s dive into the topic. Have a look and get a complete understanding of SEO basics, on-page optimisation, off-page optimization, technical SEO, keyword research and more.
SEO Checklist – Complete 50 Point SEO Checklist for 2021
SEO Basic Checklist
1. Understand SEO Concept
Let’s get started with the definition of SEO.
What is SEO?
Search engine optimization is the step-by-step process of improving a website or blog to increase the visibility for related searches. In simple terms, SEO is the process of optimizing your website for search engines. The SEO practices will improve the quantity and quality of traffic and conversions from organic search results.
Set a clear goal. The ultimate goal is to create a better website or blog in terms of visibility, usability and keep the search engines (Google, Bing, etc) and prospects happy.
SEO works in a simple way. They’re governed by a set of algorithms that use a set of parameters before decision-making, whether to display your website on top results on search engines or not.
SEO has categorized into three types
- Technical SEO
- On-page SEO and
- Off-page SEO
2. Google Search Console
Add and verify the website or blog with the Google search console. You don’t need to pay a single penny for the service. It is a free service powered by Google. It allows digital marketers and webmasters to access a set of tools, reports and others for optimizing website or blog on Google search.
Google search console plays a vital role in optimizing the website. Get registered to GSC and measure your website traffic and performance. With the reports, you can fix the issues and errors to make your website shine in SERP results.
3. Bing Webmaster
Although Bing is not as powerful as Google, it is the second most popular search engine. Simply put, it is the most-used and worth considering.
It time to add and verify your website or blog on the Bing webmaster tool. This is another excellent tool that allows you to explore a website or blog, manage short and long-tail keywords, analyse backlinks and more. The tool will help your website and blog to reach top results quickly.
Create an account at Bing Webmaster Tool and get instant access to tools, reports and resources at zero cost. Get more users to your website or blog with Bing webmaster.
4. Setup Google Analytics
If you’re looking for the best web analytics tool, it is worth considering Google Analytics in the SEO checklist. This tool allows you to analyze website traffic. More than 500 million users around the globe are using Google Analytics to improve their website. The attractive features of Google Analytics are reporting, data analysis, visualization, integration and more.
Monitoring SEO performance is easier with the Google Analytics tool. This Google service is available for free. It’s time to set up and install the Google Analytics coding on your website or blog. The tool allows you to measure the advertising review and track your social channels, applications, etc.
5. Check for Google penalties
As the name suggests Google Penalty is considered as the negative impact or effect inflicted on SERP rankings. There are several reasons such as implementing black-hat SEO, keyword stuffing, untrusted links and more. The penalties can be manual and algorithmic. These will punish your website ranking.
The primary SEO checklist is you need to stay away from the Google penalty. There are a few popular tools available to check whether your website is affected by Google penalty or not. It includes SEMrush, Mozcasg, Penguin and more. If your website punished by Google, you need to struggle harder to recover.
Technical SEO Checklist
Technical SEO is important. But why? Well, technical SEO allows search engines to rank higher. Creating a powerful technical is probably important to know the value of your website. This will take your website a long way.
Technical SEO is the important process that ensures your website or blog satisfies the technical needs of search engines with the ultimate goal of better ranking.
The key elements are
- Website architecture
Focusing on improving the technical aspects of your website will improve your ranking on popular search engines such as Google, Bing, Yahoo and more. If you want to make your website stronger, easy to crawl by search engines, investing in technical optimization is the best choice for you.
With technical SEO, you’re helping search engines easily find and access your website. Also, search engines can easily crawl and index the website or blog without any errors or problems.
6. Check permalink structure
A permalink is nothing but the address of your webpage. Every webpage on the internet has a unique webpage link, these are called URL (Uniform Resource Locator). The URL is expected to be the same for a lifetime. It is important to create an SEO friendly URL. Yes, you’ve heard it right.
- Permalink is short and descriptive.
- Don’t include unnecessary information in the URL.
- Include at least one SEO keyword in the permalink.
- Use “-” to separate the words in the permalink.
- Never use the stop words such as “the”, “and”, “on” and more.
7. SSL certificates
SSL stands for “Secure Socket Layer”. Installing an SSL certificate help to protect sensitive data across the network. It’s is no surprise SSL is important to protect your website or blog from hackers and intruders. SSL layers will provide security, safety and data integrity for the website and as well as user’s sensitive information.
Purpose of SSL
- Encrypts sensitive information
- Provides authentication
- Ensure trust
Permalink should have “HTTPS” at the beginning. HTTPS refers to security and safety, the data transmitted from the browser and server is encrypted. If you’ve not yet installed SSL certificates, this is probably a priority task to be done on your SEO checklist.
8. Website should be crawlable
Do you have the quality and great content on your website? Unable to crawl? Yes!!! You’re probably wasting your time. It is important to make your website crawlable by search engines. How can you check? Just by viewing the “robots.txt” file, you can check whether the website is crawled or not. Spend time and check the file carefully, the file provides instructions and guidelines to search engines such as Google and Bing to which webpages they can easily crawl or index. With misconfiguration in the file can cause mistakes, errors of your web page from SERP results. Also, with Google bots, you can check whether the website or crawled or not.
9. Check your website is indexable
Now you’ve understood how to crawl your website, check whether your webpages are being indexed or not. There are few tools available online. All you need to enter the URL and hit on “view index status”. The tool will provide information within few seconds, allows a user to check the status of more than 10 web pages at the same time.
10. Review your sitemap
Never ever underestimate the power of sitemap when it comes to search engine optimization. The sitemap is the map of the website to search engine crawlers (Google, Bing, Yahoo, etc). The sitemap helps search engines to find, access and rank web pages.
Effective sitemap key elements are as follows
- Make sure the sitemap is in a proper format
- The XML document needs to follow the “XML” sitemap protocol.
- Always include canonical versions of the links.
- Never ever include no-index links.
- Include the new web pages when you create, modify or update them.
Keep a note, your sitemap must consist of important web pages. Never include unnecessary web pages and don’t waste search engines time. Structure your sitemap correctly and submit it to Google Search Console.
11. Optimize your site structure
Want to become a professional SEO? Never forget about optimizing the site structure.
If you want to be a true SEO expert, while auditing your website, you should not forget about optimizing your site structure.
The site structure is truly important for usability and search engine optimization. It means your website must be user-friendly, responsive, easy to navigate and more to attract customers, improve conversions and more. Optimizing your site structure allows search engines to understand the webpage content better. When you have a good site structure, it will increase the chances of getting snippet in search results. A good site structure will have less bounce rate.
12. Mobile-friendly website
Google always give first priority to mobile-friendly websites. Mobile-first indexing should be a top priority on the SEO checklist. It means instead of the desktop version, Google will rank and index the mobile version of the webpage. As per analysis, more than 52% of traffic is generated via mobile devices. Hence, offering mobile-friendly websites is important.
Good news!!! There is a tool Mobile-Friendly Test powered by Google. Users can check whether your web page is mobile responsive and user-friendly. The tool is available for free. Also, you need to check manually, visit your website on the mobile phone and spot the errors on your website. Check every webpage, mobile numbers, service pages and etc.
13. Audit page speed
Page speed is one of the important ranking factors. It is important to have a website that is user-friendly and responsive to rank better on search engines. Page speed is primary to user-expereince. Web pages that take a longer time to load will have more bounce rate. This will have a negative impact on conversion. Make sure your web page load within less than 2 seconds.
Use Google PageSpeed Insights to check the page speed. Also, the tool will provide recommendation and suggestion for improving your webpage speed. Google is offering another tool to check the speed of your webpage i.e “Test My Site“. This tool also provides complete information and an in-depth analysis of webpage speed.
14. Review duplicate content
Duplicate content is the information that is available on the internet in multiple places. Look at the duplicate content on your website. Say big-no to duplicate content. Google doesn’t prefer multiple copies of similar information. Though there is no penalty for duplicate content, one should not encourage it. But Google rewards unique and quality content. Search engines demote duplicate content on the SERP rankings. Never expect to rank your website higher with the content that is found on other sites. Remove the duplicate content on every webpage.
- Add the quality and unique content on every webpage
- Never spin text on the webpage
- Minimize similar information on the website
- Don’t block search engines to crawl the duplicate content
- Use tools such as Google Search Console to check the duplicate content on your website
15. WordPress visibility settings
Check your WordPress visibility setting every time. It is important to the one who is using WordPress as their content management system. Never every bock search engines such as Google, Bing and Yahoo from accessing the content on your website.
- Open WordPress
- Click on Search Engine Visibility Setting
- Select Reading
- Choose full text
- Select on “Save Changes”
16. Comment links should be “Nofollow”
It’s time to check the comment setting. Make all the comment links to “Nofollow”. There might be hundreds of people commenting on your post. Few people add their links in the comment section. Hence it is important to turn on the no-follow attribute.
Comments are really good for search engine optimization and never disable the comment section on your website. Let the people comment on your post and enable no-follow to avoid Google penalty. Simply put, all the outgoing links should be no-follow.
17. Don’t forget to add structured data markup data to the homepage
Did you know that homepage is the heart of your website? Yes!!! It’s important to make an attractive and interactive homepage. On the other hand, you need to focus on adding the structured data makeup data to the homepage.
Digital marketers are investing their time and efforts in schemas and structured data to improve their SEO practices. In fact, structured data and schemas are important in 2021. Because these two attributes help to enhance website appearance in SERP results. This plays an important role in local and voice SEO. There are many SEO professional who forget to add structured data on the homepage. Don’t make such mistakes. Add the structured data to your homepage.
18. Test the structured data markup
This can be a hidden truth, schema definition can change according to time. It’s always a wise option to test the structured data markup. Use Google structured data testing tool and add homepage links and other web page links. This way, you can keep an eye on the schema and structured data makeup information up-to-data and check whenever it is important.
19. Enable breadcrumb menu
A breadcrumb is also called a breadcrumb trail. Nowadays, you can find breadcrumbs on every website. These are situated at the top of the website or below the navigation bar. It is a small menu, this can be used as a navigational aid. The breadcrumb shows the detailed path to and goes from the existing webpage to the website homepage. This helps users to track “where they’re on the website” and “how far they are from the menu bar”. These are probably the most important thing to improve the user experience and are good for SEO as well. Finally, Google and other search engines look for breadcrumbs on every website, it is recommended to use them for better ranking on search engines.
20. Schema implementation for breadcrumbs should be correct
As mentioned above, breadcrumbs are used to enhance user experience and snippet in search results on mobile. Check whether the schema for breadcrumbs is implemented in the right way. Many experts use the Yoast SEO plugin, the breadcrumbs are automatically implemented in the code correctly.
21. All the webpage must define a canonical URL
As the website becomes bigger, it’s pretty hard to prevent web pages from becoming duplicates. Duplicate content can cause issues. A canonical URL is the perfect technical solution for similar or duplicate content.
Canonicalization is the modern and advanced SEO concept. This is extremely important to include in this 50 point SEO checklist. Simply put, canonical links or URLs help to get rid of duplicate content problems. It will protect your content when other sites use your content. It is the best method to specify that your domain is preferable by search engines.
22. Use “hreflang” for an alternative version of the website
If you’re offering products or services across the globe, you need to implement hreflang for multiple versions of your website. It means users can access and translate from one language to another language. This is the best way to notify Google about your different or localized versions of your web pages. Be careful while implementing, because this can cause problems while indexing the web pages. Google and other search engines get confused when similar web pages are available in different languages. With the hreflang attribute, you can stay away from such issues.
23. Optimize 404 web page
Do you think 404 web pages hurt SEO? Many SEO experts believe 404 web pages ruin ranking on the search engines. It’s important to fix it as soon as possible. This is not the truth, 404 web pages are probably normal web pages for any websites that are useful.
A 404 error or 404 web page is the standardized “HTTP” status code. When a user lands on a 404 web page, it means the page doesn’t exist. Users might have mistyped the URL or the web page got deleted from the website or no longer available. This way Google and other search engines will have a clear picture of non-existing pages and stop indexing them.
If you’re planning to offer a better user experience then you must ensure that 404 errors or 404 pages are well-optimized and have a meaning. Also, the page needs to have alternative options to redirect the users. Redirecting users to the homepage can be a better way to gain trust.
24. Improve your page loading speed
Increasing the page speed is another important part of technical SEO. It’s important to check the page loading speed all the time to improve the ranking of your website. Page loading speed is an important factor for Google and user experience. So, it is suggested to improve your page loading speed.
Ways to improve your page speed
- Reduce page redirects
- Improve your server response time
- Make use of CDNs (content distribution network)
- Optimize images
25. Optimize website logo
A logo is a graphic design that identifies a website or company. It helps users and customers understand who you’re and what you’re offering. A good logo can improve your brand value.
A point to be noted, your logo must be an image but not plain text. Search engines will show your logo in the SERP results. Optimizing your logo is another important thing in the SEO checklist. Always give a proper name to your logo. Add an alternative text i.e “ALT tag” with your brand logo. Keep the alt text simple.
On-page SEO checklist
On-page search engine optimization is the process of optimizing the web pages to rank better, generate organic traffic in Google and other search engines. The practice is simple, SEO specialist needs to optimize the content on all the web pages and HTML source code. Simply put, on-page optimization refers to optimizing title, headlines, meta title, meta description, images and more. Also, on-page optimization ensures that your website is trustworthy and authoritative.
Let’s have a look at the on-page SEO checklist
26. Use target keywords in the first 100 to 150 words
The tactics may sound like old school. But, it matters a lot. You need to use the primary keywords at least twice in the first 100 to 150 words of the paragraph. Because search engines put weight when you show up the keywords early stage. Use the keywords in a natural way, this will make sense. Also, search engines understand what your web page is all about.
27. Optimize page titles
It’s no surprise that optimizing the page title is another important factor to consider in the SEO checklist. The title tag is displayed on SERP results, these are often clickable. Users can click on the headline and redirect to the respective page. So you need to make sure that the page titles of every web page should be accurate, clear and concise.
There are two good reasons to optimize your page titles i.e search engines (Google, Bing, etc), usability and social sharing.
Follow the below practices while writing your page titles
- Don’t write long titles. The length of the title should be less than 60 characters.
- Never stuff too many keywords in the title.
- Make sure every web page has a unique and attractive title.
- Page title must describe the content on the web page.
- Page title must be informative.
- Write the title for your customers.
28. Optimize meta descriptions
A meta description is a powerful HTML element. Meta description attribute is used to describe the content on the web page. The text The meta description is displayed on the search engine. It’s important to keep an eye on meta description to keep your ranking high on search engines. It’s an amazing opportunity for all digital marketers to advertise their products or services to the users. Simply put, the meta description is the mini ad for the individual web page.
Descriptive meta descriptions often look better and attractive in the search results. Write a clear description to increase CTR. Also, optimizing meta descriptions help to improve the CTR, generate better traffic, improve ranking and more.
How to optimize meta description?
- Create meta description for all the web pages.
- Never create duplicate meta descriptions
- All the meta descriptions should be clear and unique.
- The meta description length must be between 135 – 160 characters.
- Include at least two target keywords.
- Avoid using quotation marks and double spaces.
- Include a CTA button
29. Create a perfect H1 tag
H1 is one of the most-used HTML tags. This tag is used to indicate the heading on your website. Many platforms such as WordPress set H1 as the default title tag for the blog post. If not, you need to check whether the blog title is wrapped in the H1 tag. You’re all set. Later include a subheading in the H2 tag. Structure the content on the website in the proper way to help users and search engines. Use heading according to the requirements, the heading may range from H1 to H6.
30. Push the content above the fold
First impression matter!!!
Above the fold is the top-most portion of the website. Users can view the content without clicking or scrolling. When a user visits the website, they often look for the answer fast and quickly. They don’t want to waste their time. Hence you should not waste users time by viewing massive visuals above the fold. Avoiding unnecessary content should be your first priority. Keep the things clear and straightforward, write a simple headline and clear introduction front-and-centre.
31. Unique content
Content is king. If you want to generate better organic traffic, it’s important to concentrate on unique pieces of content. Also, say a big no to duplicate content. The content should bring value to your brand. Creating and publishing valuable content can be a good starting point. Make sure the content is noticed and stand out from the competition.
Ways to create SEO content
- Create and post the content for your audience.
- Add images, videos, screenshots and other visual representation to make it simple for the users and put them into practice.
- Structure your post in the perfect way.
- Invest your time in doing research.
- Attaching material such as steps and how-to-use can go a long way.
- Focus on readability.
32. Video content
Did you know more than 97% of digital marketer says video help users for better understanding? Yes!!! People enjoy watching videos. When you craft your video carefully, it is the best way to build a personal connection. Promoting products or services through video marketing is the best way. Make the video interesting with amazing images, spunky tone and more. Adding a video on your website, social media and other platforms help to attract a larger audience.
Keep a note, the video doesn’t boost your backlink profile, but it satisfies your customer intent. Because few people only prefer to watch videos rather than reading 1000 words articles or text. There are multiple video types such as live video, informative video and more. Choose the video type according to your requirements. Spend quality time while creating your video. Create an excellent video and attract more numbers of audience in no time.
33. Create scannable content
The truth is user’s don’t read 1000 word articles, they just scan the content. There are rare people who read the content from start to end.
Let’s keep things simple, you have got a small window to attract the user’s attention and motivate them by sticking to your website.
If you want to attract users then you need to switch your coin by creating scannable content. It is said that users and search engines prefer scannable content. The content is easy to read and understand. Spend a few hours and go through the content on your web pages. Structure your content and format them to easily scan and review.
- Keep the things short and sweet.
- Segment your content. Break the content down into sections.
- Later use subheadings with descriptive content.
- Use the bullet points, numbered list for easy understanding.
- Highlight the important content with the bold format.
34. Content audit
If you’re a content creator, you probably concentrate on curating quality content. But you might often forget about auditing the existing content. This could lead to serious problems.
Auditing your content on the existing content is important. There are many advantages to auditing the content.
- Evaluating the existing content. Check whether your existing content is achieving your business goals and generating revenue.
- Check whether your content is up-to-date. Identify the outdated content and create fresh content.
- Define which type of content really works for you.
Keeping it simple, the content audits bring fruitful results when you do it in the right way on a daily basis.
35. Image optimization
“A picture is worth 1000 words”, this is absolutely true. People often interact more with images or other visuals than plain text. The importance of visual content has been increasing over the past few years. Adding visuals is an excellent way to make your website attractive and appealing.
Wait a moment!!! All the images are different, few images take a couple of seconds to load and few images can take a longer time to load. Simply put, images can increase the page loading time. Hence you need to optimize your images to load the images faster.
Advantages of optimizing the images
- Increase the ranking opportunities on search engines
- Images are displayed on “Google Image Search”
- Excellent user experience
- Boost conversion rate
- Better page loading time
- Enhance user engagement
36. Add structured data markup
One of the excellent and latest evolutions of search engine optimization – Schema Markup. Once you add structured data markup, you can easily boost ranking and conversions. Improve your SEO by adding the structured data markup.
The key advantage of adding structured data markup is to make your website more appealing and enticing on SERP results. The structured data is an additional code that helps Google and other search engines recognize the individual categories of the copy within the content. Here the extra code can improve conversions.
37. Set external links to “open a new tab”
Most people don’t pay attention to external links. When the link is redirecting to the right page, they assume everything is going well. But the excellent user-expereince need to go beyond that. There are few links i.e outbound or external links that should open in new open.
Setting outbound links to open a new tab is important for a better user experience. Whenever a customer or user clicks on the link, a new tab will be opened. It means the user doesn’t leave your website completely. Remember to set every outbound and external link to open in a new tab, your website will remain open and user can visit your site again.
38. On-page SEO tools
On-page search engine optimization can be difficult because it can influence the way search engines such as Google, Yahoo, Bing, etc. The ultimate goal is to make sure that the content is completely optimized for selected keywords. This way search engines can rank your website higher. The important part is choosing the target and competitive keywords. There are few tools available online used for keyword research and other SEO needs. The popular on-page SEO tools are SEOCrawler, Ahrefs, Copyscape and more.
On-page SEO is most important to consider when you want to improve your ranking on search engines. Optimizing the above-mentioned on-site ranking factors on a daily basis help to increase your traffic, conversion and more.
Off-page SEO is a powerful part of the SEO checklist. If you’re planning to rank higher on search engines, increase visibility and improve organic traffic in 2021, you should look outside the box i.e you need to look beyond your website.
Off-page search engine optimization is a techniques and measures that don’t happen on the website directly. Let’s keep the things simple, on-page SEO is all about optimizing your own website, it means creating unique content, optimizing the images, adding structured data markup and more.
Now let’s have a look at off-page SEO. It’s all about link building, local SEO, social media, press release, guest posting and more. In other words, off-page SEO helps to generate better traffic and boost conversions.
Off-page SEO can be scary when you don’t know the off-page SEO checklist. No more worries!!! Continue reading and get a clear picture of the off-page SEO checklist.
39. Link building
Link building is an excellent marketing technique used by experts across the globe. It is the process of acquiring authoritative sites to link back to your own site. SEO professionals should pay more attention to building quality links to drive referral traffic.
The concept of link building plays a vital role in SEO. Link building is crucial because it’s one of primary Google’s ranking factors. Webmasters can rank higher by increasing the quality and authoritative links to their web pages.
40. Evaluate backlink profile
Hope you’ve understood the importance of link building. Now it’s time to check and evaluate the backlink profile of your website. There are popular tools available in the market to evaluate backlink profiles such as Moz, Ahref, Google Search Console and more. Before you start with off-page SEO, you need to have a clear picture of the backlink profile. Whether you’re planning to use Moz or Ahrefs, these tools offer you complete information about backlinks.
- Total no. of links to your website
- Number of domains that are linking to the website
- Anchor text
- Total no. of pages with maximum links
- Domain authority score
For your convenience, you can export the information to Google Sheet. The information is useful for future purposes.
41. Competitors backlink analysis
Keep your enemies closer!!! This actually works in the digital marketing world. Competitive analysis is a great opportunity to discover relevant and valuable links.
Have a look at competitors in your niche. They might have following better SEO strategies or techniques than you. Checking your competitor backlinks can be a great idea. You get a chance to get competitor backlinks. It’s recommended to get started with top competitors since they have thousands of backlinks.
Spy out competitor’s backlink and get more relevant backlinks to your website. For instance, if you analyze the top 20 competitors, you can find thousands of backlinks. Use a backlink analysis tool such as Ahrefs to check competitor’s backlink. Enter the domain name and click on “check backlinks”. The tool will provide amazing insights such as referring to pages, domain rating, traffic, linked domains and more. Find trustworthy links and earn a backlink to your website.
42. Improve internal linking
It’s time to set your off-page search engine optimization technique by improving internal linking. Make sure all the web pages have at least three links. Use the Screaming Frog tool to know which web pages require links. Have a look and give the links with optimized anchor text.
Ways to improve internal linking
- Aim for each individual web page to have at least 3 to 4 internal links to it.
- Don’t forget to add anchor text while linking.
- Use relevant and optimized anchor text every time during internal linking.
- For a better user experience, add a footer on your website with appropriate internal links. It includes products, services, customer support and more.
Screaming Frog works perfectly for small websites. With the tool, you can crawl more than 500 URLs. For best results, you can make the internal links authoritative, relevant and valuable to your users. This way users can click on the internal link and get valuable information.
43. Social networking
People spend long hours browsing social channels such as Facebook, Twitter, Instagram and more. An excellent off-page SEO technique is to leverage your social channels to improve user engagement and reach. Whenever a user clicks your posts on social media from multiple IP addresses around the globe, search engines consider your brand as trusted and authoritative. Always focus on creating curated content on social media platforms, this way your content can get shared by a wider audience.
44. Frequently Asked Questions
How can you build authority in a simple way? The answer is here – Frequently Asked Questions. Offering the right content for the right people is the easiest method to build authority. There are few platforms such as Quora, Yahoo Answers and more. These websites can drive large amounts of targeted traffic. Also, it increases your ranking on search engines. Because search engines value that you’re truly focused on helping users with the required information.
Search engines and users always live Question and Answers. Having a “Question & Answers” or “Frequently Asked Questions” on your website is an excellent way to show your customers that you really care about them. FAQs can drive large amounts of traffic and increase trust in your website.
Reasons to write SEO-friendly FAQs
- Increases potential customers
- Improve trust
- Help customers support inquiries
- Improve rankings on search engine
Write relevant FAQs
This is important!!! Before creating frequently asked questions on our website, it’s important to write relevant and useful FAQ’s to educate your customers about the products and services. Proper planning and strategic work need to be involved in collecting questions and writing the right answers to multiple customers simultaneously.
Implement schema or structured data
As mentioned earlier, structured data is a good way to improve organic traffic. By adding schema or structured data to the frequently asked question webpage is an excellent way to look more appealing on search results. This way, your website can have better CTR and more.
Visuals such as screenshots or graphics are an amazing way to explain complex concepts. Also, visuals can grab attention, increase user engagement and make the learning journey easier. Don’t limit yourself by offering FAQ’s to plain text, use graphics, videos and other visuals to the FAQ web page and make it simple for your customers to get clear answers for their queries or questions.
Newsletters play a vital role in “Branding”. Whether you’re running a small or large business, a newsletter help potential customers and clients up-to-date with the latest developments in your organization. In general, the newsletter contains important topics of recipient interest.
Make sure your newsletter must feel like a valuable or helpful friend rather than sound like a pushy salesperson. It’s an open fact that newsletters are used to stay connected with customers and prospects. On the other hand, these are used for customer purchase decisions or checking your new product or new blog post.
Importance of newsletter
Newsletters are highly effective to increase brand awareness. It is an excellent way to communicate with customers and clients, generate leads and more. Newsletters are a cost-effective way to interact with customers.
Never ever send the newsletter without proper planning. Keep the email short and clear, make sure you’ve covered all the information. Don’t send irrelevant information to the prospects. Send interesting newsletter for customers that are easy to digest. Don’t send too many newsletters. Sending a newsletter every day can annoy your customers and there might be a chance of losing them.
46. Guest blogging
Guest blogging is commonly known as “Guest Posting”. It’s the technique of contributing a blog post or article to another relevant blog to increase exposure, links and authority. Links are one of the popular ranking factors, guest blogging is the best way to earn links from relevant websites.
Do you think guest posting is good for off-page SEO? The answer is YES. There are limitless benefits for any brands. Just by sharing your knowledge or expertise on relevant sites, you can build authority within your niche, build positive relationships with other leaders, increase brand exposure, attract new audiences, boost conversions, improve writing skills and more.
How to write a guest blog?
Contribute to related and top websites
If you’re contributing guest blogs for a while, but unable to drive enough traffic then you need to re-evaluate the sites that you’re contributing for. Choose relevant and trusted sites in the market. For example, if you’re running a fashion blog, search for any fashion website online. Don’t waste your time on contributing blogs on marketing sites.
Reach out to popular and credible websites
Don’t just relax and wait for popular brands to contact you about contributing a guest blog for their sites. Unless you’re a professional content writer and running a reputed brand, credible websites may reach you. But the chances are less. Therefore you need to contact the websites on your own. Do research before sending an email.
Pitch an excellent email
There are few bloggers who might spend more time writing an excellent blog post. But spend a couple of minutes to send the pitch. Pitching an excellent email is important to get a positive response from the editor. Give a powerful introduction, mention why you’ve chosen their site, be kind, share your samples and write at least 2 or 3 blog titles.
Contribute a unique blog post
Writing a successful blog is truly important. As a guest blogger, you need to focus on “Quality”, not “Quantity”. Contributing quality and valuable guest blogging has long-term benefits. Spend time on research while contributing a guest post. Keep an eye on their terms and guidelines. Follow the terms and guidelines while creating the guest blog. While writing the guest blog, don’t forget to add links whenever possible.
47. Reviews on Google, Yelp, etc
Online reviews are important for any brand. From laptop to health service, customers check the reviews before purchasing or visiting the business. As per analysis. 94% of customers avoid purchasing by reading negative reviews. If you want to increase sales and build trust, you must have positive reviews on Google, Yelp and other platforms.
Reviews can create inbound links for your brand. Never underestimate the power of review websites, this is especially important in an off-page SEO checklist.
- Pay attention to online reviews. Know what customers are talking about your brand products or services on top review websites.
- Hire a customer support specialist responsible for handling negative reviews.
- Encourage people who have responded positively to your brand.
When you get a negative online review, you need to deal with it carefully. Be real and accept the mistake, take it personally and respond promptly. Also, highlight your brand strengths and maintain consistency.
48. Paid advertisement
Paid ads are important to any business. If you’re not satisfied with the organic traffic, paid ads are here to help you. Small and large businesses are increasing their traffic and conversions through paid advertising. Paid advertisement is a great way to expand brand reach, increase clicks, improve traffic and more. It’s worth investing your time and money in paid advertising. Paid advertising includes paid partnership, PPC campaigns, etc. Here PPC involves Facebook ads, Google AdWords, Twitter ads and more.
Paid ads are not just only option for selling your products or services, but there are several benefits of paid ads let’s have a look
An excellent way for promotion
Generally, companies often approach online advertisement to promote their products or services. Paid ads are worth promoting high-value information you create such as e-books, whitepapers and more. Paid marketing can give an extra boost to your brand.
Get instant results
SEO is a powerful marketing strategy but the truth is – it’s really slow. Digital marketers need to wait for months or years to get a better ranking on the search engines. PPC is an excellent way to make your brand visible in front of the right audience. Paid ads help to drive fast results.
Pay only for clicks
PPC stands for pay per click, it is the key pricing model used by several paid platforms. Brands don’t need to waste their money every time whenever their ads are shown up. It means you need to pay whenever a user clicks the ad.
There are four types of online paid ads such as
- Social paid ads
- Search ads
- Display ads
- Native ads
Choose the advertisement category according to your interest and requirements.
49. Directory submissions
Do you use directory submission for search engine optimization? Yes!!! You’re doing a great job. Directory submission is the practice of submitting the website link or URL, details and other important information on the web under a specific category. This is an excellent way to improve link building.
Directory submission is one of the popular off-page ranking factors. The technique helps to optimize the webpage. Here you’re submitting the URL in the related directories. There are several categories – health, electronic, travel, beauty, fashion, business, finance and more. Let’s consider, if you’re running an electronic, then you need to submit your website URL under the Electronic category. This is an excellent and interesting way to earn backlinks.
50. Use social aggregators
Good news for small and large brands!!! Social media aggregators can be one of the best Off-page SEO on this checklist. There are several social media aggregator platforms available in the market. The popular platforms are Reddit, Hacker News, Bizsuger and more. Share your website link, projects, FAQs, tutorials and other work with like-minded experts. Don’t just blindly share the work, make sure you’re professional while providing information to interest the audience to find your brand.
Organic traffic matters!!! If you’re planning to get succeeded in the organic search then it’s important to consider three factors i.e technical SEO, on-page SEO and off-page SEO. Hope the SEO checklist helped you. It’s time to hit the above-mentioned complete 50 point SEO checklist. Implement these strategies and improve your SEO strategy.