There are hundreds of marketing strategies that have evolved. Every strategy is important to grow the business. Today, let’s discuss one of the popular digital marketing strategies – Email Marketing.
Do you think email marketing service is important to grow your business?
Definitely YES!
An effective email marketing technique will help businesses to connect with their potential customers in a personalized approach. It helps to improve the sales at cost-effective prices. Similar to other digital marketing strategies, the right email marketing software will give your organization a better ability to get connected with your customers without any hassles. Reaching out to your customers is now easier with email marketing software.
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Why email marketing?
Many digital marketers and entrepreneurs believe “Email marketing is important”. But why? Let’s have a look at it.
Stay connected with your target audience
An email will have a strong ability to keep every potential customer informed. Your customers will check their email whenever they get time. Every email from you will make them happy. They feel someone is thinking about them. You can drop an email saying “Hello John, an exclusive deal for you”. Every customer will enjoy your email as long you send them worth. Ultimately, you can boost user engagement.
Reach your audience in real-time
According to analysis, over 54% of almost all emails will be opened by mobile users. Start reaching out to your mobile customers around the clock with email marketing. Because, customers use a mobile phone to access everything – email, data, send or receive text, calls, etc. When you’re sending an email, make sure the email is mobile-friendly. A well-designed mobile-friendly email can produce a better conversion rate.
Customers engage a lot with email
For the past 40 years, email has become a primary source of communication. Still, email is considered the main form of communication with friends, clients or customers. Everything is simple and strategic forward, whether you would like to reply or forward. Within a single click, you can engage with your customers. With email marketing you can easily drive customers to a website or blog, contact you or click on a call-to-action. There are more than 25% of sales are generated through email marketing.
Easy to measure
Email marketing platforms can track your email campaign effectively. It means you can easily track the bounce rate, open rate, click-through rate, delivery rate, unsubscribe rate and more. When you know every single detail, you can understand how well your email marketing campaign is working. Tracking should never be neglected. These metrics will play a vital role in the email campaign. When you track open rate, delivery rate and other metrics, you can easily understand your customers. As a result, you can provide valuable information in your emails.
Cost-effective
You’ve heard it right! Small and medium entrepreneurs will always be concerned about the budget. Choosing email marketing software can be an affordable option for you. With email marketing software, you can simply reach a wide range of target customers for less money. The cost per conversion is very cheap through these email marketing services. Few tools offer free emails every month. Choose the subscription service and save your money. There are a few companies that are ready to manage your email campaign as well. Sounds interesting! This includes writing an effective email, drafting, scheduling as per time intervals and sending the email at the appropriate time. On the other hand, email marketing platforms can manage to answer questions, add or delete customers, update the latest information, generate coupons, and more.
Improve brand awareness
Digital marketers strongly believe social media platform improve their brand awareness. At the same time, email marketing can also increase your brand awareness. When customers get registered with their email address, it clearly showed the level of customer interest in your brand products or services. Email marketing has the ability to improve your brand awareness and interest level, by always staying top of your customer’s minds.
Just because you want to stay top in your customer’s minds doesn’t need to send emails every day. For example, if you send five emails every day to your customer, it might irritate them. Sometimes, customers might lose interest in your brand. Instead, promote your products or services in a timely manner. Send worthy emails that make the customer satisfied. You can send exclusive coupons of offers to add a strong personality to your brand.
Timely
One of the major advantages of an email marketing campaign is you can sell brand products or services easily if you have approached them in the right way. Keep in mind that it’s always important to make great use of your customer information. Let’s consider sending a special offer on your customer’s birthday or you can provide an instant discount on their favourite food.
Email marketing techniques can be incorporated with seasonal discounts or occasional offers. Create an email marketing campaign on a holiday special to increase your sales. It is important to create an urgency for your deal. Customers are interested to purchase during the end-of-season sales or seasonal times.
Everyone uses email
Did you know that 91% of people use email? Yes! Right from the school going students to retired employees, everyone is using email for their purposes. This could be enough reason for you to choose an email marketing service. Emails are a great opportunity to stay connected with your target customers. When you send a special discount, customers might share that email with their friends or relatives. It is said that an excellent email marketing campaign can improve your business revenue.
Increase sales
As per a recent analysis, email has the power to generate $37 billion in retail sales every year. This figure might roll your eyes. Email marketing is an excellent way to impulse purchases. It means that it’s another good way to entice your customer to place another order. But how can you do that,
- Start featuring the products that are mostly purchased alongside the customer’s purchased products.
- Provide a list of similar products as per the customer’s previous orders.
- Pay extra attention to your customers by providing instant discounts or exclusive offers for their future purchases.
When you send an email to your customers regarding the relevant products that are related to their past orders will make them feel wanted. This technique will work perfectly when you send a relevant promotion to your customers.
Optimize time and budget
It’s no surprise that small businesses always run on a tight budget. There will be time and also budget constraints, especially for startups. Giant companies can afford for advertisement and other marketing activities, startup and small organizations doesn’t have such benefit or luxury.
Companies spend a lot of money on designing the post, printing the content and mailing it, this might cost them more. When they’re spending maximum time on these activities, they might end up neglecting other important activities. This is another reason why any business is running back on losses. With email marketing services, small businesses can take their brand products or services to next level. The right tool can effectively save your time and money. Because designing an email campaign like a pro is now easier with email marketing tools. You don’t need to spend billions of dollars, send emails to your subscribers with little money
Build excitement
Who doesn’t like to be treated specially in a group? Everyone likes it! Subscribers always look for exclusive perks. If you want to make your subscribers happy, you need to make them feel excited. Also, keep in mind that your subscribers are not all the same. If you’re approaching them in a single way, it might not work well. Using email marketing campaigns, you can send unique messages to your subscribers depending on their interests.
The excitement can be anything. It can be letting your subscribers know about your upcoming launch of a new product or service or simply offering exclusive discounts or end-of-season sales for being your potential customers. The popular brand Volkswagen will offer its subscribers movie tickets many times a year. Also, the brand Starbuck will offer gold members special drinks for free.
It’s accepted that as a small business owner, you might be worried about offering free products or special discounts for your subscribers. Start with a little, this can take your business a long way. In fact, rewarding exciting deals to your customers or subscribers is a good gesture.
Hope you’ve understood why you need to opt for an email marketing service. Now, let’s jump into the topic and know about the popular email marketing service software tools available in the market. Let’s have a clear look at one another and pick the best email marketing software for your business.
Best Email Marketing Service Software Tools
Mailchimp
Mailchimp is the popular marketing, automation and email platform available in the market. Choose Mailchimp and turn your email into great revenue. Mailchimp was trusted by more than 13 million global businesses. These businesses mainly use Mailchimp for creating and sending engaging emails to their customers. Choose Mailchimp and build a strong relationship with your target customers and also drive better revenue.
Mailchimp can be a one-stop destination for any business. You can bring your customer information, insights and marketing channels in one place, to reach your business goal faster. Mailchimp helps to create excellent email marketing campaigns. No matter whether you’re planning to start a new business or running an established organization, Mailchimp got you covered. You can create a multi-channel email campaign to reach target customers with ease.
- Create the right message and deliver it at the right time. Mailchimp customer journey builder will help your brand to map out customized experiences depending on your customer interest in your organization.
- With eye-catching templates, you can make your brand stand out from the competition. No matter whether you’re looking for welcoming or showcasing your brand products or services, there are good email templates available. Make your email shine within a few simple clicks.
- Reach your customers across multiple channels. It includes emails, landing pages, digital ads, social posts and more.
Pricing – Mailchimp is offering premium, standard, essential and free plans. The subscription plans are starting from $8 per month.
Convertkit
If you’re a blogger or online instructor, Convertkit is the right email marketing service for you. With a simple and user-friendly interface, you can develop your personal brands with ease. In simple terms, ConvertKit is an excellent creator marketing destination for global users. ConvertKit will help you in many ways,
Grow your target audience
Hurray! Let’s promote your recent project and also collect your subscribers with well-crafted landing pages, website, registration forms, link pages and more. ConvertKit will help you stand out from the huge competition.
Foster community
This is absolutely important for any business. Creating long-lasting relationships is important to growing your business. With ConvertKit, start promoting like a pro. The email marketing software is offering amazing email editore and also effective sales funnels.
Earn more
Selling your digital products is easier than ever with ConvertKit. Start selling your subscriptions and other digital services directly to the audience or fans. Keep in mind, that no technical knowledge is required. This feature sounds absolutely interesting for all online instructors.
Frankly speaking, ConvertKit email marketing software has no whistles. The software doesn’t have email marketing templates or graphics, as the ConvertKit platform encourages brands to send text emails to improve brand awareness and engagement. Most of ConvertKit users are the people who are planning to build a powerful personal brand. ConvertKit can be the right fit for musicians, coaches, podcasters and authors. If you’re looking for a simple email marketing service to the service target audience with basic or regular content, ConvertKit serves the best for you.
Pricing – ConvertKit is offering three subscription plans. Choose the plan as per your requirements.
- Free – $0 per month
- Creator – $19 per month
- Creator Pro – $25 per month
AWeber
AWeber is reliable and affordable email marketing software. It’s time to grow and engage with your target audience in a simple manner. Choose AWeber and start growing. It is a one-stop destination for several marketing solutions such as email marketing, email automation, e-commerce pages, landing page builder, web push notifications and more. Make great use of these marketing services to successfully reach your goal.
AWeber will make sure all your emails get hit to your customer’s inbox. The email marketing tool will help you to get to your customer’s inbox. If you want your email read by the customer, it needs to be delivered first. AWeber will control end-to-end to make sure all your emails are staying away from the spam or junk folders. On the other hand, AWeber automates all the processes. It means you can generate better open rates followed by more sales just by making the email campaign automated. The good usage of automating the process is you can save time and resources.
AWeber has direct integration with the world’s popular image platform, Canva. Use Canva and create professional designs to attract a wider audience. There are hundreds of email templates and also landing page templates available, pick the best template and grab your target customer’s attention. What are you waiting for? Get started right away.
Pricing – AWeber is offering free and pro subscription services.
- Free – $0 per month
- Pro – $16.15 per month
ConstantContact
Grow your audience base with the Constantcontact. If you’re running a small business, ConstantContact helps you to send engaging emails, build social advertisements, sell your products or services, and more.
Choose ConstantContact and send attractive emails that bring amazing results to your business. It’s time to create email campaigns just like a professional with user-friendly features. The email marketing service offers the best email editors and templates. All you need to do is drag and drop to create engaging emails. There are hundreds of eye-catching templates available online. Choose the best template according to your requirement.
According to ConstantContact research, more than 61% of customers prefer to read promotional emails every week. Sending promotional emails will boost your conversions. Don’t send frequently, send email campaigns when necessary. Also, you need to send the right email to the right customer at the right time. This will generate big results. It’s always advisable to send a “Welcome Email” to your new subscribers.
Thanks to ConstantContact, you can easily and effectively manage contacts. Start uploading your contact list either from Microsoft Excel or Salesforce. Also, you can either add any new contact on your website, using social media, in-person, etc. Tracking tools are another good feature to choose ConstantContact. Start tracking your results to improve your email campaigns in real-time. Have a clear look at who is opening and sharing email using the email tracking tool.
Pricing – ConstantContact is offering two subscription plans such as Core and Plus.
- Core – $9.99 per month
- Plus – $45 per month
Sendinblue
The special feature of Sendinblue is you need to pay based on the emails that you send to potential customers. What you use is what you pay. Sendinblue is trusted by more than 300,000 companies around the world. The email marketing service is a one-stop destination for engaging with customers and building long-lasting relationships through meaningful interaction. Whether you’re looking for an email marketing tool or Facebook ads, Sendinblue got you covered.
Sendinblue will present you with excellent features for its users. You can expect almost everything from Sendinblue. For example, if you want to create and send an email blast, you can do it within a few simple clicks. With a user-friendly interface, you can send emails to your contact list with ease. All you need to do is drag-and-drop and send ready-made content via email. The templates are mobile compatible.
In order to speed up your process, Sendinblue is offering a template library. There are several categories included in the library. It ensures every email looks appealing and you can customize them accordingly. In the content management section, you can easily group all your contacts into a list and thereby segment them or edit every contact and check the stats on the tracking. you can have a look at how every customer is engaging with your newsletter, welcome email, etc.
Email automation is another attractive feature of Sendinblue. Similar to other email marketing platforms, Sendinblue allows its users to set a few triggers and later email to the customers. Let’s keep it clear for you.
- When a user visits your website, send them additional information on their interested topic through email.
- It’s your customer’s birthday, send warm wishes to them.
- Someone added a few products to their cart, reminding them via email.
- When a new user got subscribed, send a welcome email.
The possibilities are endless. Sendinblue will work for you in every process. You don’t need to worry about technical knowledge, everything will be taken care of by Sendinblue.
Pricing – Sendinblue is offering four plans such as free, lite, premium and enterprise.
- Free – $0 per month
- Lite – $25 per month
- Premium – $65 per month
- Enterprise – Reach Sendinblue customer support
GetResponse
It’s a powerful email marketing software to create and send emails without hassles. GetResponse is a good fit for email creators, autoresponders, list management, email analytics and transactional emails. The platform servers best open, clicks as well as sales. Keeping it simple, GetResponse is an effective email marketing tool with pro templates, simple design tools, proven deliverability and a lot more.
Pick the desired type of email campaign according to your goal.
- Newsletter – GetResponse is offering free forever. Sounds interesting! Start sending one-time broadcasts with the latest offers, special deals and coupons via email.
- Autoresponders – This is another attractive feature of Get Response. Start creating automated emails in order to follow up with your customers.
- Automation emails – These are specially designed for better engagement and improved sales. An email will be triggered based on the action. Let’s consider, a birthday special offer will be sent on your customer’s birthday.
- On-timed emails – You can deliver an email campaign at the perfect time with a powerful time travel delivery feature.
Creating well-crafted emails is easy with GetResponse. With a drag and drop feature, you can send a pixel-perfect and eye-catching email within a few simple clicks. Most marketers use “layouts & sections” while creating their message. Additionally, you can view scheduling and setup information. Before sending an email, make sure to preview your designs on both desktop and mobile phones.
If you want to save your time, effort and resources, you can start exploring the GetResponse library. There are hundreds of professional email templates available. Browse the wide range of collections and pick the best template according to your email campaign goal. Later, customize the template with your brand content.
GetResponse presents you with A/B testing. Yes, you’ve heard it right. Test your emails to generate the best results. This way, you can easily maximize the email campaign effort by testing and optimising content in your email. For testing, you need to create different subject lines and then tweak them depending on the response of open rates. Start adding different images, layouts or other visuals in email campaigns. Don’t forget to try multiple call-to-action buttons to improve your email campaign click rates.
Pricing – GetResponse is offering four subscription plans.
- Free – $0 per month
- Basic – $19 per month
- Plus – $59 per month
- Professional – $119 per month
Keap
Want to generate more leads? Yes! Look no further than Keap.
There are several good reasons to consider Keap as the best email marketing tool. Let’s have a look at a few things
Kent has the ability to create a powerful communication sequence. It means, the system can effectively monitor multiple emails depending on the customer’s activity. Also, several communication threads will happen simultaneously.
The email marketing software will have the ability to observe more advanced metrics like open rates, clicks, bounce rate and sales on every email.
With subscriber personas, you can get to know how every audience is engaging with your email. For example, whether the customer is clicking on an image or a call-to-action button.
Businesses can integrate their emails with e-commerce. It will have the strong capability to send instantly follow up emails. Here the follow-up emails are nothing but when your customer places an order, abandons a cart, visits a product webpage and thereby leaves without purchase, requests additional product information, etc.
Keap’s amazing email marketing capabilities stand out from the crowd. This enables the tool to rank among one of the best email marketing software, especially for small organizations. The platform enables its users to design pro-looking emails, build email campaigns with ease, track their emails and keep an eye on how every campaign is performing. Also, Keap provides powerful email deliverability tools to generate better results.
With “Email broadcast builder“, you can simply create an email and later broadcast it directly via Keap mobile app. If you’re unaware of how to design an email, Keap will help you with their templates. There are hundreds of templates available on Keap, pick the best one and customize it just by drag and drop. Start embedding text, images, video, headlines and more. If you want to give a personal touch to your email, you can add your recipient’s name. Small businesses can save money by using customized templates.
Campaign builder allows you to build a sequence of follow-up email campaigns that can be easily triggered by a particular action like a customer opening an email or customer request for product details, etc. You can simply build a campaign right from the scratch. Also, you can also design email campaigns that have the ability to automate a few tasks such as sending birthday wishes to customers, event purchases and more.
Pricing – Keap is offering three plans.
- Lite – $59 per month
- Pro – $129 per month
- Max – $199 per month
Drip
Want to create an excellent multi-channel campaign without any hassles? Drip is the best solution for you.
Choosing a personalized email marketing campaign can drive more sales. Yes, you’ve heard it right. With Drip, you can spend a little time creating emails and more time on other important activities to grow your brand. Start crafting on-brand email campaigns that turn everyone’s head. Select from an extensive library, there are hundreds of in-build email templates available. Pick the best one and make your email campaign shine using Drip point-and-click visual editor.
Start setting up powerful revenue-driving automation within a single blink. With in-build automated e-commerce best practices will help you to generate conversion all the time. You can set automation for almost everything – welcome series, post-purchase email campaign, abandoned cart email campaign, etc.
Segmentation plays an important role in email marketing. If you want to stand out from the competitors, Drip is the best place for you. It is offering email segmentation, personalization and more. These features help your business to generate great engagement, increase sales and keep your customers or audiences coming back to you. Every pain will be taken by Drip. With dynamically personalized email content, you can generate better conversions. The personalized content can be product recommendations depending on the customer’s browsing history, birthday offers, abandoned cart alerts, etc.
Pricing – There are two plans offered by Drip.
- Email – $19 per month
- Email + SMS – $22 per month
Zoho
Zoho is a well-known platform to generate maximum engagement. Zoho Campaigns is the popular email marketing automation tool introduced by Zoho. The tool will fit any business, be it a startup or large enterprise. The Zoho campaigns help companies effectively automate their marketing efforts, ranging from tracking email activity to improving upcoming email campaigns.
Zoho Campaigns can be a wiser choice for the one who is looking for multiple options to craft an engaging email. The email marketing service is offering massive template designs and a responsive layout combined with a drag-and-drop editor. With pre-designed templates, users can easily create emails, newsletters and other content for their recipients. Ultimately, any business can save time and resources.
Tracking is key! Zoho campaigns will track whenever your email is sent to your recipient. By tracking the email, you can understand your customers even better. On the other hand, you can send survey emails to get to know about the likes or dislikes of your customers. Consider their views and send the email accordingly.
Forget about important or exploring the information. With the Zoho sync functionality, you can say goodbye to it. Zoho syn will take care of import and export information. Thereby, you can truly focus on your customers, conversions and other important aspects.
Pricing – There are subscription plans available in the market. It includes free, standard and professional.
- Free – $0 per month
- Pay-as-you-go – $14 per month
- Standard – $3 per month
- Professional – $4.50 per month
Campaigner
Campaigner is another leading player in the email marketing world. The tool is named for multi-channel marketing automation, small, medium and large businesses are driving more sales and generating good revenue through Campaigns. Everything is included in Campaigner – the latest marketing automation, advanced reporting, and personalization via email or SMS.
Reputation defender is an attractive feature offered by Campaigner. With this tool, you can protect the sender’s reputation. It is mostly used to improve your email campaign performance, email management and deliverability. A reputation defender can assess email address quality which is uploaded into the Campaigner platform. The main goal of assessing every email address is to ensure no risky or spam email addresses are included. As a result, it helps to prevent huge damage to deliverability.
If you want to stay on the hit list, you need to think beyond. Campaigner help you to think big and help you to move forward. Creating a unique customer journey is important, you can create it with an automation workflow builder. The tool will help you to create your customer’s journey for every subscriber around email.
Keeping tabs on your customers and the ROI of email campaigns is mandatory. You can simply track which customers or segments are converting the most and also how every campaign is generating the revenue. When you understand repeated customer behaviour and revenue, you can definitely succeed.
With A/B testing, you will get to know which email campaigns are converting better. Keep a check on every email campaign and have a closed campaign that is generating good revenue. On the other hand, identify the drawbacks of email campaigns that are poor performing.
Pricing – Campaigner is offering the three best plans for its users,
- Starter – $59 per month
- Essential – $179 per month
- Advanced – $64 per month
Wrapping up
Unlike several marketing channels, email marketing campaigns allow businesses to stay in touch with customers with ease. Businesses can interact with their subscribers in a consistent way. Small, medium and large businesses are focusing more on email marketing strategy. As the approach brings fruitful resorts within no time. No extra efforts are needed to generate traffic, conversions and revenue. Everything is taken care of by email marketing platform. Hope the above-mentioned email marketing services will help you to find the best tool. With a simple, “Happy Birthday”, “Welcome back” or “Thanks for subscribing”, these email campaigns are an effective way to let your customers know that your business truly values them. It’s no surprise that everyone loves when someone treats them special. Build excitement with your email campaign and earn good revenue.
