All businesses must maintain an online presence. Be it social media accounts or websites. Websites have become the online face of an organisation. If you want to buy a product or service, the first thing that you do is check out their website, right? If the first thing a customer notices about a brand has its defects then do you think they will move to the next stage of the sales funnel?
One of the important aspects of the website that cannot be distorted is the web design. Did you know? More than 70% of people have said they make assumptions about a brand’s credibility based on its web design. If you are one of those people that think web design is just for aesthetics then you are in for a big surprise.
Although the looks of the website first draw the attention of the users, it is highly important for your website to have good performance. If your website gives users a poor experience while browsing then no matter how pretty your web design is, it cannot make your potential customers stay on your website.
Not only that a single bad experience will destroy the overall impression of your brand. Simply put, web design can make or break your business. A good web design is one of the elements that contribute to the making of a good website. Having a professional agency taking care of your web design ensures your organization does need not to worry about it.
Still not convinced? Stick till the end of this article to know about the ways to improve your web design
No poorly designed home pages
If your website has a poorly designed home page then it means that you have given up even before the game has started. Imagine a customer has searched for your website on the search engine to just enter a disorganized home page. Do you think they will have a good impression? Well, the answer is obviously No. If you do want your potential customers to go back from the home page then it is important to have a professionally designed home page that matches your brand.
High-quality images and videos
It is natural for your website to have images and videos. But the key point here is to have high-quality images and videos that match your brand’s aesthetics. Humans are visual creatures, if they are interested in the visuals they will spend more time on your website and most possibly will check out the complete website. Having only text across your website can be overwhelming for people that are visiting your website.
Images and videos across the website will improve their engagement. This is the reason you must have high-quality images and videos. If your visuals are of poor quality, apart from impacting your engagement, they will also leave a bad impression. Most professionals suggest using visuals like images, and videos as they add a pop to any website.
Organize your navigation
For all those people who question why web design has an impact on your sales. Then go back and check your navigation. From the time a customer enters your site to the moment they check out and make payment, there are many things they have to navigate through. Not investing in a good web design will lead to disastrous navigation.
However, if you have taken time to hire a professional to deal with your web design then they organize your navigation too. organized navigation makes it highly easy for customers to find products and services. Make sure that your customers should be able to find all the relevant and required information easily on your website. Because most people abandon their carts because they find it navigate through a website.
Do you browse websites only for laptops? No, right? Then why will your customers be any different? Your customers may visit your site from mobile, laptop, desktop, tablet, etc. So if you have a web design that is only responsive on desktop then you are done for. Your web design should be responsive to easily adapt to all devices. This is the only way that you will not be losing customers. More than 30% of users prefer purchasing from their mobile devices. So if you are not well prepared you should be ready to lose a good number of customers.
A slow-loading website can lose you customers and sales. Yes! You heard it right. In this digital era, nobody is willing to sit around and wait for a web page to load. Every time your website is loading slower, your competitor is gaining one of your customers. A web design can improve the loading time of your website. There are page speed services that will help you in improving your website page speed. Frequently check your website loading speed to take immediate action if necessary.
White space is important
Just because you want to make the website aesthetically pleasing you should not resort to filling all the spaces on your website. Most companies make this mistake, too much content on a web page can be overwhelming and highly distracting to your customers. If there is too much content then it becomes highly impossible to focus on one particular thing.
So, your customers may specifically not notice things you want them to notice. This will make them less aware of your products and services impacting your sales. White space is fundamental to any good web design. It enables the customers to focus on important things related to your business. This will boost the engagement of your site, in turn boosting your brand’s sales.
In a nutshell,
As you have made it to the article, you must have understood the importance of web design to boost sales of your website. A few seconds on a website can turn into minutes and your audience may become interested in your products and services. Just remember that everything your customer feels after logging into your website will stay with them forever. It is not a one-time thing. From web design to content quality everything needs to be in line with your brand image if you dont want to miss out on your customers.