WHY EXCHANGE LINKS?

Because without proper exposure, no one knows your website exists!

Many firms rely on site optimization alone to get a high search engine rank, and many websites get buried because of it. Successful, highly placed websites have done their homework and garnered an enormous number of reciprocal page links from other sites.

Page popularity is a vote for your page from other Internet sites, and the more votes your page gets, the better your website’s popularity becomes. Higher popularity pushes you further to the top in search engine results, which in turn leads to a tremendous boost in your site’s traffic. Simply stated, incoming links are votes for your website, and wisely chosen link exchanges increase traffic to your website.

Search engines look for a variety of a given website’s attributes in determining where it sits within their engine. Link popularity is simply the number external sites that point or link to your site. Link relevance focuses on whether each linked site has its own "page rank" or "importance." It is not all about popularity, and the quality of the sites that link to yours is crucial. The more quality links you have, the more popular your site will be, and its higher ranking will reflect this. If you provide traffic to your link partners, they will provide traffic for you. When doing a link exchange, you are voting for their site, and they for yours.

Just have a look at some widely recognized link exchange realities.