LINK EXCHANGE REALITIES

• Without ideal link exchanges, potential customers may not see your website during a standard search.
• When ranking websites, search engines look closely at each website’s “popularity” and “relevance.”
• To get to the top, your website should have more quaility links pointing at it, than your competitors.
• The great majority (up to 90%) of websites have fewer than 10 links pointing to their site.
• For many websites, search engines account for 95% of incoming traffic.
• You should select your link exchanges carefully, and focus on those that relate to your website in one way or another. This increases your own site’s “relevance.”